AR Campaign

It’s that kind

of thrill


The Acura TLX isn’t a show off luxury sedan. It’s a performance sedan, unpretentious, edgy, fun. So how do we persuade skeptics that Acura has built a truly thrilling car? Prove it. Make the car the star and tell the truth: We built the car we’ve always wanted. We invented thrills to our standards. With first-of-its-kind performance technologies, including Super Handling All-Wheel Drive™, the TLX was designed to create an adrenaline rush like no other. The All-New 2015 Acura TLX: It’s That Kind of Thrill.

Unlock the thrill of the all-new 2015 Acura TLX in augmented reality. Explore key high-performance features like P-AWS and SH-AWD. Then play a virtual TLX driving game where the more precisely you steer, the more stunts you’ll unlock!


  • Client


  • Agency

    Mullen (LA)

  • Production


  • Concept

    Patricio Berrios Lobos

  • Art Direction

    Patricio Berrios Lobos, Massimo Meijer

  • Design

    Patricio Berrios Lobos, Massimo Meijer


Fun follows function in this AR app that lets you explore the features of the new TLX. Lean forward for an interactive demonstration of Acura’s trademarked technologies and take the TLX for a spin on your desk and therefor this mobile app picked up an FWA – mobile of the day award.