Social Drive

McCann Commonwealth (Milan)

Take the Chevrolet Spark for a spin through your very own personalized Social City. Power past ‘Picture Park’ and turn on to ‘Timeline Square’, as your life unfolds in real-time 3D with generative architecture and animations.

Social City lives as a Youtube branded channel, integrating Facebook Connect in some never-before-seen ways. Your social data is rendered in real-time 3D, creating a fully traversable city that lets you reminisce and remember.

Social Drive KeyVisual
Chevrolet Sketch

The algorithms behind the website make sure that your city is populated with cherished highlights. Our city is not just one-way traffic either, as it ties in closely with social channels to share and spread your social city moments.

Chevrolet 3d render


  • Client


  • Agency

    McCann Commonwealth (Milan)

  • Production


  • Concept

    Jouke Vuurmans, Jeroen van der Meer, Massimo Meijer

  • Art Direction

    Jouke Vuurmans, Jeroen van der Meer, Massimo Meijer

  • Design

    Luuk Vermeyden, Marius Roosendaal


Picking up an FWA award for website of the day, Spark Social City was a huge success and has been rolled out country after country. The combination of product & play, was the perfect foil for car enthusiasts around the world.