McDonalds
Campaign

The Big Mac

Mash Up

Translation (NY)
MediaMonks

In this campaign it is Big Mac versus Big Mac in the ultimate battle of ‘Super’ versus ‘Awesome’. Big Mac Mash Up is a battle arena where users can create their own taste-tacular Big Mac Mash Ups and then challenge a friend to do the same.

Big Mac Mash Up - Landing page

Constructed from hundreds of backgrounds, special effects, and beats, each new Mash Up goes into the battle arena for the most delicious title in history: Big Mac Mash Up Internet champion of the universe. Trust your taste-stincts on this one and create your own Big Mac Mash Up.

bigmacmashup

Constructed from hundreds of backgrounds, special effects, and beats, each new Mash Up goes into the battle arena for the most delicious title in history: Big Mac Mash Up Internet champion of the universe. Trust your taste-stincts on this one and create your own Big Mac Mash Up.

bigmacmashup

Credits

  • Client

    McDonalds

  • Agency

    Translation (Chicago)

  • Production

    Massimo Meijer

  • Concept

    Rhys Davelaar, Geert Eichhorn, Massimo Meijer

  • Art Direction

    Massimo Meijer

  • Design

    Luuk Vermeyden, Massimo Meijer

Awards

One of the most amazing projects I worked on. It’s not that often you get the chance to add a Godzilla with laser eyes to a project. Having this project end up at the shortlist of the FWA made it even better.